MinJungKim.com Braindump v 6.0 Gah. I’m still doing this?

Real Marketing in a Web 2.0 World

In General on 7 November 2006 with 6 comments

I’m not a hater. No, seriously.

But I’ve had my fill of discussions on marketing/unmarketing and new media marketing.

So I’m planning to flesh out during the Web 2.2 event, my ideas, experiences, and true-to-life real strategies and plans that absolutely work, produce results, and are (crazy talk) measurable.

Things that piss me off? The following misconceptions.

• Traditional marketing doesn’t work for non-traditional companies/new media or web2.0 companies
• Traditional marketers don’t know how to adapt/work with new mediums
• Marketers don’t actually have control or contribute real results
• Marketing isn’t measurable
• Marketing (in a traditional sense) has to be expensive
• Marketing is unexciting and single-faceted
• Marketing is unnecessarily held accountable to investors/executives/ etc.
• Marketing is impersonal
• Marketing isn’t clever or creative

So I call Bullshit.

In a big way.

Want to know more? Please come and join me at Web 2.2 where I’ll be having a discussion/presentation with professional colleagues and traditional marketing experts at WDFA Marketing to discuss real marketing for real companies who (crazytalk) want real results.

6 Comments